Featured Case Study

Kids Beating Cancer — marketing internship

A remote internship supporting a nonprofit mission through content design, social media engagement, and donation-focused messaging to help children facing cancer challenges.

Content & graphics Social media Donation growth

Location

Remote

Role

Marketing Intern

Timeline

Aug 2020 – Dec 2020

Overview & my role

Kids Beating Cancer supports children and families impacted by cancer. During my internship, I helped strengthen the organization’s digital presence by designing branded content and supporting social media efforts aimed at increasing engagement and driving donations.

My focus was on consistent visual identity, clear messaging, and content that helped the mission feel approachable and shareable for supporters.

Designed content and graphics to establish brand voice, tone, and identity :contentReference[oaicite:1]{index=1}
Supported social media posting and engagement to increase awareness and supporter activity
Helped optimize messaging to encourage online giving and donation participation :contentReference[oaicite:2]{index=2}
Collaborated on content ideas aligned with the organization’s mission and community

Highlights

+40% Engagement

Designed content & graphics that helped drive 40% greater social media engagement.

+13% Donations

Improved online donations by 13% over four months through clearer donation-focused messaging.

Brand Consistency

Built a more consistent visual identity across posts to strengthen recognition and trust.

Testimonial

“Alejandra is an industrious, motivated, and highly professional marketer who consistently rose to the challenge, even while working remotely during a difficult year. Her enthusiasm, teamwork, and ability to manage multiple projects made a meaningful impact on our organization.”

Cecelia Marshall
Director of Patient Services @ Kids Beating Cancer

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