Chao Cards — branding & digital marketing for a greeting card business
How I supported Chao Cards with content, email outreach, and social media marketing to improve brand consistency, streamline workflows, and attract new customers.
Overview & my role
Chao Cards is a creative greeting card brand focused on thoughtful, modern designs. My role has been to bring structure to marketing efforts while keeping the brand’s personality and creativity front and center.
I support both the creative and operational sides of the business by improving how content is planned, campaigns are executed, and the brand shows up consistently across platforms.
- Planned and scheduled social media content
- Supported email outreach and promotional campaigns
- Created templates and on-brand marketing visuals
- Introduced workflows to help the team work more efficiently
Highlights
“Alejandra is amazing at what she does. She’s always there to support the team. She introduced us to new ideas that help us work more efficiently, and her social media and email outreach brought in a lot of new clients. Her creativity and dedication made a big impact on our business.”