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✨ Proof of Impact Revenue + Acquisition

Acquisition Strategy & Revenue Impact

Measurable outcomes from partner outreach, paid acquisition, SEO-led growth, and local visibility — paired with the assets and systems that supported conversion.

🤝 Partnership Outreach
$500K+
Case value influenced through partner relationships and referral outreach.
📈 Google Ads + Organic
$510K+
Case value influenced through paid search + SEO-driven inbound acquisition.
🔎 Organic Acquisition
+116% YoY
Year-over-year increase in organic new visitors (GA snapshot below).
📍 Local Visibility (GBP)
5,030
GBP views (Sep 2025–Feb 2026) + 559 interactions.

Featured Proof (Snapshots)

Tap/click to open full size.

Google Analytics screenshot showing year-over-year increase in organic new visitors SEO ✨

SEO-Led Organic Growth

GA

Increased organic acquisition through technical SEO fixes, search-intent content optimization, and expansion of state-specific pages to capture high-intent searches.

View Snapshot ↗
Google Ads chart showing monthly cost per conversion, conversions, and spend Ads 💅

Paid Search Performance

Google Ads

Managed and monitored paid acquisition performance, aligning ads and landing experiences to drive qualified conversions.

  • Focus: conversion tracking + cost/conv monitoring
  • Alignment: ad intent ↔ landing page messaging
  • Outcome: revenue-impact reporting tied to case value
View Snapshot ↗
Google Business Profile performance showing 5,030 profile views and 559 interactions Local 📍

Local Visibility (Google Business Profile)

GBP

Increased Google Business Profile engagement by strengthening review velocity and implementing consistent post-case follow-up systems.

  • 5,030 profile views (Sep 2025–Feb 2026)
  • 816 search appearances
  • 559 profile interactions
View Snapshot ↗
MailerLite automation workflow showing 60.98% open rate and 8% click-to-open rate Automation 💌

Automated Review Follow-Up System

MailerLite

Built a segmented MailerLite workflow triggered at case resolution to systematize review requests and improve consistency across locations.

  • 287 contacts entered workflow
  • 60.98% best open rate
  • 8% click-to-open rate (CTOR)
  • 1.39% unsubscribe rate
View Snapshot ↗

Landing Page Strategy & Performance Oversights

Led messaging strategy, provided requirements, reviewed drafts, approved design, and monitored performance.

Landing Page

Florida — Property Damage

State-specific page optimized for high-intent searches and conversion flow.

↗ Landing Page

New York — Roof / Storm Claims

Search-aligned layout and messaging designed to drive calls and form submissions.

↗ Landing Page

Colorado — Hail & Wind

Built for intent-driven traffic with clear CTAs and simplified decision path.

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Creative Direction & Marketing Collateral

I created strategic brand assets built to support partner acquisition, events, and inbound conversion — each designed with a clear goal, message hierarchy, and next-step CTA.

🎤 Used at conferences + partner meetings 🤝 Built for referral conversations 🧩 Reinforces authority + trust 🔗 Supports landing pages + follow-up
Brochure front cover design
Brochure — Front Goal: Partner acquisition at events
Strategy: Clear positioning + conversation starter for referral partners
Brochure — Back Goal: Support conversion + trust
Strategy: Credibility messaging + service clarity + next-step CTA
Direct mail outreach design
Direct Mail Goal: Drive inbound consults in targeted markets
Strategy: Skimmable message + strong CTA pointing to a tracked landing experience
Business card design
Business Card Goal: Consistent brand authority in-person
Use: Events + partner meetings + referrals (paired with QR / landing pages)

E-books (PDF)

I created an educational lead magnets built as part of a funnel — SEO traffic → landing page → download → follow-up → consultation. Designed to build trust, reduce friction, and increase qualified inquiries.

🔎 SEO / Content → 📄 Landing Page → 📥 Download → 💌 Follow-up → 📞 Consultation
PDF

Underpaid Claim E-book

Objective: educate high-intent prospects + position the firm as the next step.
Used in funnel: landing page download + nurture follow-up to drive consult requests.

Preview Download
PDF

VGD Law E-book

Objective: reduce friction for complex claims + answer FAQs before intake.
Used in funnel: follow-up asset for inbound leads + partner sharing.

Preview Download

SEO Blog Performance

Page 1 rankings earned by creating clear, search-focused content that matched what users were actively looking for.

Screenshot of Lumio Chapter 11 blog post preview Top Visibility ✨

SEO Blog Performance — Trending Topic

Blog

Wrote and optimized a timely blog post about Lumio’s Chapter 11 bankruptcy to capture high-intent searches and increase organic visibility.

  • Role: Blog author + SEO optimization
  • Focus: search intent, headings, internal linking, clarity
  • Result: Ranked on Google Page 1 (Top 3 visibility)
View Blog Post ↗
Screenshot of State Farm unpaid claim blog post preview Page 1 ✨

SEO Blog Performance — High-Intent Claims Content

Blog

Created search-led content targeting policyholders looking for next steps after an underpaid or denied claim, designed to drive qualified inbound traffic.

  • Role: Blog author + SEO optimization
  • Focus: keyword strategy, skimmable structure, conversion-friendly CTA
  • Result: Ranked on Google Page 1 for “State Farm unpaid claim” searches
View Blog Post ↗